What is Corporate Signpost?

Corporate Signpost is a multi-level business tool that uses the symbolic power of images to access the user’s own subconscious knowledge to inspire creative thinking. It is not complicated and works for both individuals and groups.

Corporate Signpost comprises (in an executive presentation binder):
		78 image-rich cards representing a model of key business activity and key management roles
		a comprehensive user handbook
		a twelve-sided die, the roll of which provides a link to a matrix of other influencing factors

Why was it developed?

Corporate Signpost was developed to meet the demand for a high quality business tool that could:
		Generate novel solutions to business dilemmas
		Enhance specific decision making processes
		Highlight the real nature of unpalatable problems
		Signpost pitfalls as well as potential solutions.

How does it work?

By randomising the starting point and using visual imagery rather than the pre-coded meaning of words Corporate Signpost circumvents the usual route into a problem and generates new insights.

Is it Tarot?

No, Corporate Signpost isn’t Tarot. The toolkit replicates the key business processes that underpin any business venture. Interestingly, however, some fascinating parallels with Tarot have emerged, particularly the principle of gaining insights by accessing the user’s subconscious knowledge.